It started at a bar.

I found myself surrounded by countless surface-level conversations... I thought, 'how hard is it just to have a deep conversation??'

At first, “Deep Convos Only” was just a fun idea — a tongue-in-cheek phrase on a hat. But after watching Vanessa Van Edwards’ TED Talk in London about the science of connection, everything clicked. I knew this was bigger. It had to become a movement — one conversation at a time.

The roots of this go back further, though — to my grandfather, Uuno.

He fled Estonia during WWII, chasing the dream of a better life. He made it to America and built that dream from nothing. What I remember most about him weren’t the stories of survival — it was the conversations. Long, curious, meaningful talks that shaped how I see the world.

Those conversations became the foundation for UUNO™ — Unlocking Unforgettable New Outcomes. Through conversation, rushes of dopamine, and memorable human-to-human transactions.

Deep Convos Only grew out of that same belief — that real connection still matters, that authenticity is magnetic, and that what we wear can say something worth hearing. The hats are just the symbol — a signal that you’re part of something deeper.

So here’s to every curious mind, every unfiltered talk, every stranger who became a friend because the convo went somewhere real.

This is UUNO™.
This is Deep Convos Only.
One conversation can change everything.